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Once you’ve made an investment in a great bra wardrobe, it’s essential that you care for them properly.  Well-made bras generally have a lifespan of 6 months to 2 years, depending on how frequently you wear them (most industry experts say 100 wears, 100 washes, and then replace), but by caring for them properly, you can protect your investment.



We recommend hand-washing your bras and other delicates.  Use a gentle lingerie wash, such as Soak or Forever New, to best care for your intimates.  When washing bras or shapewear, use cool water in order to “shock” the elastic back into shape.  For other lingerie pieces, use lukewarm water.  Never use hot water – this can break down the elastic in your garments or shrink natural fibers.  Use a capful of Soak or Forever New, soak the garments for about fifteen-thirty minutes, rinse, and hang or lay flat to dry.



We understand that hand washing isn’t always so practical.  As an alternative, you can put your garments in a mesh lingerie bag, before putting in the washing machine on a delicate cycle using gentle detergent.  For bras, make sure that you hook them closed before placing in the bag, to prevent snagging.




The most important rule of caring for your intimates is always air dry.  The heat from the dryer causes fabric breakdown and loss of elasticity, and it can even break or deform the underwire in a bra.  To prevent your garments from losing their shape and fit, always hang or lay flat to dry.

No Bra Lasts Forever

Make sure you recognize the signs of a bra that is wearing out: loss of shape and elasticity, stretched out band, worn fabric, or discoloration.  If you continue to wear a bra that has worn out, you will be sacrificing comfort and support. 

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